Built for cowboys and enthusiasts of true craftsmanship, the marketplace pops up every year around the legendary pendleton round-up showcasing the talent of makers across the united states.
the goal behind chute gate was to elevate the typical rodeo shopping experience and focus on quality, one-of-a-kind items. we wanted to be inclusive, but also show customers that this wasn't the same shopping experience you were going to get anywhere on the street.
we were able to achieve our goal by first starting with a strong color palette focused on regal, elevated shades. while building the logo, i focused on clean lines, but created multiple variations knowing that marketing space could be limited.
